CLIENT
P&G : Braun
DELIVERABLES
Semi-Permanent Display
ABOUT THE PROJECT
David Jones is a channel that Braun has a long history with but is low-touch from a sales staff perspective. Braun had displays that had been in stores for many years that where tired and no longer served their purpose. UPD was once again challenged to deliver a silent seller that was cost effective and would live long after the initial period. The brief also had a razor sharp focus on budget. We took the existing display and transformed it into a semi-permanent display that was both practical and beautiful to look at. Each unit is interactive to allow consumers to feel the product and decide which nest suites their needs. Each mini- display is interchangeable as has become standard.
