CLIENT
P&G : Braun
DELIVERABLES
Acrylic Permanent Display/ Glorifier
ABOUT THE PROJECT
The Braun brand Personal Grooming range is one of the world most recognisable brands within the category globally. With this in mind, Braun wanted a way to further highlight their product amongst the noise within retail in this category. They challenged us to create a design that would meet many requirements across the range: The Displays had to be beautiful but most importantly self-selling, durable, secure, interchangeable – everything from product information to the product itself, minimal touch by store staff and Sales Reps alike. The end result is a multi –faceted ‘In-line’ display that is multi-channel ready and completely interchangeable that stands out to consumers, allowing them to choose which shaver/ epliator in the range best suites their need. These glorifiers were featured in multiple channels across Australia and New Zealand.
